With search engine optimisation becoming so important, it’s vital for businesses to have an understanding of what SEO actually is.
Put simply SEO (or search engine optimisation) is the process of improving a websites position in the organic (as opposed to paid for) results of a given search engine.
The problem with SEO is not really the what. It’s the how. There are a huge number of elements that that can improve the position in SERPs (or search engine results page).
This process isn’t helped by a frankly absurd amount of jargon, and search engines constantly altering and updating the algorithms that decide how a website is indexed.
There’s also the issue of a huge amount of conflicting advice, not to mention the slightly more nefarious elements of the web offering quick fixes that turn out to be anything but.
Over the next few months I’ll endeavour to help you understand what to look for, how to improve your site, or know what questions to ask when hiring someone to look at SEO for you.
In the meantime I’ll leave you with this though. If you design your site for your audience, rather than a search engine then you’re on the right track.